Internal Linking: How to Unlock Your Site’s Hidden Potential

A talk by Jenny Halasz
Chief Optimization of Sites, not Search Engines Officer, JLH Marketing

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About this talk

Have you done everything you can think of to optimize your site, but you just can’t seem to crack the top 5 for certain queries? This is a familiar challenge that website owners and SEOs alike face… a plateau of sorts that can develop into a stagnating cycle of repeating the same thing even though it just isn’t working. Jenny Halasz, President of JLH Marketing will show you how to break through that plateau and continue making progress on your site. By using data strategically to identify opportunities and build out content hubs on your site, any search professional can elevate their organic presence to the next level. Jenny will take us through the theories behind internal link optimization, a set of carefully selected examples of success, and the data and sources you’ll need to implement this strategy on your own site. After this session, you’ll: • Be able to identify opportunities for internal link optimization • Make smart, data-driven decisions about taxonomy and structure • Troubleshoot problems with on-site keyword cannibalization • Adjust supplemental content to meet your internal link needs • Understand how internal link flow contributes to your site’s EAT • Future proof your site architecture against Google Core Updates Whether you’re an independent website owner or a strategist for an ecommerce site with 100k skus, you will get great value from this session and learn to think about search in a new and different way.

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